Research:Opening credits/typography

opening credits
information edited onto the beginning of the film stating the producers of the film, who's starring in the film and other production roles.
The opening credits are effective in thrillers when accompanied by sound creates tension and fear.it is very effective when the letters of the names don't make completes sense or isn't very clear which makes the audience question whats going on. It is essential information to connect with the audience so they know more about the production.

Why film credits are present

• Advertising
• make sure the people who put effort in the film get credit and are recognized.
• brings forth main famous actors.

What information can be provided from     

the opening credits?
The opening credits inform the audience who the important actors and crew members are for example the soundtrack creator, director or producer involved in making the film. In addition opening credits may be their to honor people that may have pass during the production of the film.

Audience response to opening credits?
Opening credits are effective in films as they are usually followed by a soundtrack which automatically helps to build up tension among the audience. Images are often used in opening credits to make the audience ask questions about their relevance.

What should be expected in the opening credits?

In the opening credits the audience expect to see the names of the important major actors within the film/ crew members who played a major role.
This is done as it influences the audience to watch the film, for example a female might prefer a handsome actor like Brad Pitt.

Typography

Typography is how the writing is presented to the audience which is the font.
When we analyse typography we look at the following things
-style
-size
-letter case(caps/non-caps)
-colour

But you have to consider these things too.

•         Genre
• ·      Style/mood
• ·      Possible narratives
• ·      Production values
•       Themes

Seven
The typography used in seven is very distorted and flashes up on the screen which signifies an element of thriller. The words look like they have been scratched/carved by a razor blade or even a knife this also suggests a genre of the movie to be horror/thriller. The titles are constantly moving and flashing on the screen this may suggest that character is in a mental state of mind and the flashing of the titles are representing his persona.

Conclusion
I have learnt the importance of typography and how it can really change how a title sequence looks and how the audience can interpret it. The fonts used have to fit the thriller genre specifically otherwise it will not look right and may give a different impression to the audience about the movie.
In my thriller I will incorporate different colors and font styles to give an impression that the thriller is based around a child. The font will be small because it represents the small innocent girl.